Jasper Morrison in Milan during the 2007 Salone, discussing the term "Supernormal" with the new director of Domus magazine :
"Supernormal is the synthetic replacement for normal. Because I think we're not innocent enough anymore to make normal. We kind of threw it away, it's gone.
Everything now which is build, every chain store, every restaurant, every chair, every teacup is designed.
The innocence of a product which is really at ease in an atmosphere is lost.
So I think that's really a dangerous situation.
The goal of design has been distorted in a way by too much media attention, you know, too much attention on the designer.
...
So, yeah, I think this is something we need to talk about, at least."
The interview has an overall Borat taste but these words made it worth to look at. Get to the Philippe Starck bit for a live example of what he meant.