Great example of brain power wasting from Gamedaily.com : NPD analysts make a report on kids and digital content, find out kids like to play.
"What I think might be interesting is that game-playing drives much of kids' early use of digital devices and content."
Thanks for your insights, but what I think might be interesting is that you find a quicker way to tell your readers the air is transparent, or skip to your next analysis. Oh, and read this book if you haven't.
Game-playing is driving kids' early use of anything they can put their hands on, dear analysts, this is what childhood is made for, this is how we learn.